Closing the Sale — B2B Workshop with Dr Maria Coakley

Why this workshop

Many sales professionals struggle with the final stages of the sales process, watching promising opportunities slip away. This workshop, delivered by Dr Maria Coakley will discuss techniques and strategies to help turn prospects into customers for sustainable growth.

What we’ll cover

• Why deals don’t close (and how to unblock them)
• The value of MEDDPICC for corporate sales (qualification that sticks)
• Objection handling that reduces ghosting
• Negotiation essentials for win-win outcomes
• Closing techniques (and when to use which)
• Onboarding for a smooth handover
• Retain & grow the account (land & expand)
• KPIs to track sales effectiveness

Who should attend

Entrepreneurs, sales professionals and account managers who want to improve close rates and grow accounts.

Delivered by

Workshop delivered by Dr Maria Coakley. Prior SIE/Ludgate sessions with Dr Coakley drew strong engagement and form part of our regional training roadmap. This workshop is action oriented, such that you shall get the opportunity to discuss practical ideas for your business. The workshop shall maximise peer to peer learning, best practice & discussion amongst participants.

Hosted by Ludgate with Skillnet Innovation Exchange — a national initiative connecting SMEs with supports, training and collaboration opportunities.