Selling @ Scale – Building a Sales Engine for Growth | Ludgate Hub

Event Description

Scaling revenue requires more than ambition — it requires structure, discipline, and a repeatable sales engine.Join us at Ludgate Hub on Wednesday, 13 May (10.00am–2.30pm) for an intensive half-day workshop led by Dr Maria Coakley, focused on helping companies build the foundations needed to sell at scale.

This session is designed for leaders and sales managers who want to move from reactive selling to predictable, scalable growth.

This practical session will focus on:

1. Foundation & Mindset – Establishing the commercial discipline and leadership mindset required for scale.

2. Pipeline Management & Forecasting – CRM essentials, visibility, forecasting accuracy, and performance metrics that matter.

3. Sales Process Design, Automation & Enablement – Building a repeatable sales process that supports consistency and growth.

4. Objection Handling & Closing – Strengthening deal control and increasing conversion rates.

5. Account Management & Growth – Expanding existing accounts and increasing lifetime value.

6. Sales & Marketing Alignment – Ensuring both functions work toward shared revenue goals.

7. Building & Managing Your Sales Team – Hiring, structuring, and leading a sales function that performs at scale.

Who Should Attend

• • Founders transitioning from owner-led sales
  • Commercial Directors
  • Sales Managers
  • Growth Leaders
  • Senior decision-makers preparing for scale

Why Attend?

You’ll leave with:

• • A clear sales structure that supports scaling
  • Practical tools you can implement immediately
  • A stronger forecasting framework
  • Greater clarity on how to build and manage a scaling sales team

This is not a theory session — it’s designed for execution.

About the Speaker

Dr Maria Coakley is an experienced commercial strategist and scale advisor working with ambitious Irish SMEs and growth-stage companies. She specialises in sales strategy, leadership development, and helping companies transition from early traction to structured, scalable growth.